Authentic Man Program (AMP) PRIVACY POLICY

This website is owned and operated by AuthenticSF, LLC

Last Updated: January 1, 2006

Welcome to the Authentic Man Program privacy policy. We strive to provide our visitors with informative and useful information. To do so, we sometimes use information provided to us by you or your web browser to assist us in this goal.

This policy explains what information we gather and what we do and do not do with that information.

How do we store your information?

Your information is stored at the list server that delivers AMP newsletters. Your information can only be accessed by those who help manage those lists in order to deliver e-mail to those who would like to receive AMP's newsletters.

All of the newsletters that are sent to you by AMP include an unsubscribe link in them. You can remove yourself at any time from our newsletters by clicking on the unsubscribe link. You can also contact us at the link at the bottom of the page to change your information at any time.

What information does AMP collect from our users and how do we collect it?

Our website provides opportunities for you to request additional information from us. To do so, we will request various forms of contact information from you. Typically this includes your name, email address and possibly your answer to a survey question. This information allows us to communicate with you electronically and also lets us better identify what types of information you prefer or do not prefer. This information is requested via a website form that you have the choice to fill out or not fill out.

Our website also records technical information from your web browser including but not limited to things like IP Addresses, browser version, operating system versions. This information is needed to ensure that our website is compatible with your web browsing software. This information is typically provided to us automatically by your web browser and internet service provider automatically.

From time to time, our website uses "cookies". "Cookies" is small piece of information that is stored on your computer use to identify you. The use of cookies allows us to remeber you as you move from web page to web page within our site and to remeber you when you come back. Typically we use this information to remember your name, email address and other preferences so you don't have to keep re-typing them each time. Other times, we will use cookies to help us better understand what features of our site people are using or using together so we can better understand and serve our users. In addition, cookies are sometimes used to control whether or not you see certain advertisements more than a specific number of times.

When we send you email communications, these communications may includes links to additional resources. In those situations, we may from time to time use links that allow us to track which types of resources you are viewing. We do this so that we may stop sending you informmation that does not interest and instead send you more information that does interest you. In order to continually improve the relevance of the information we send you via email, a history of what links you click in our emails may be recorded so that we may remember your likes and dislikes and serve you better in the future.

Many of our users will reply to the emails we send to either ask questions or offer their comments on topics covered in our regular emails. We regularly republish these questions and comments in our email newsletter and by emailing us regarding topics that are not related to a financial transaction, you grant us permission to re-publish your email, identify you by name or your initials (based on our discretion) and to do so without payment to you. This would similar to writing in to your local newspaper's "Letters to the Editor" section.

Aggregated Information (information that does not personally identify you) may be used in many ways. For example, we may combine information about your usage patterns with similar information obtained from other users to help enhance our site and services (e.g., to learn which pages are visited most or what features are most attractive).

We may use Personally Identifiable Information collected on Authentic Man Program to communicate with you about your registration and customization preferences; our Terms of Service and privacy policy; services and products offered by Authentic Man Program and other topics we think you might find of interest.

Personally Identifiable Information collected by Authentic Man Program may also be used for other purposes, including but not limited to site administration, troubleshooting, processing of e-commerce transactions, administration of sweepstakes and contests, and other communications with you. Certain third parties who provide technical support for the operation of our site (our Web hosting service for example) may access such information. We will use your information only as permitted by law.

In addition, from time to time as we continue to develop our business, we may sell, buy, merge or partner with other companies or businesses. In such transactions, user information may be among the transferred assets. We may also disclose your information in response to a court order, at other times when we believe we are reasonably required to do so by law, in connection with the collection of amounts you may owe to us, and/or to law enforcement authorities whenever we deem it appropriate or necessary. Please note we may not provide you with notice prior to disclosure in such cases.

Authentic Man Program expects its partners, advertisers and affiliates to respect the privacy of our users. Be aware, however, that third parties, including our partners, advertisers, affiliates and other content providers accessible through our site, may have their own privacy and data collection policies and practices.

For example, during your visit to our site you may link to, or view as part of a frame on a Authentic Man Program page, certain content that is actually created or hosted by a third party. Also, through Authentic Man Program you may be introduced to, or be able to access, information, Web sites, features, contests or sweepstakes offered by other parties. Authentic Man Program is not responsible for the actions or policies of such third parties. You should check the applicable privacy policies of those third parties when providing information on a feature or page operated by a third party.

While on our site, our advertisers, promotional partners or other third parties may use cookies or other technology to attempt to identify some of your preferences or retrieve information about you. For example, some of our advertising is served by third parties and may include cookies that enable the advertiser to determine whether you have seen a particular advertisement before. Other features available on our site may offer services operated by third parties and may use cookies or other technology to gather information. Authentic Man Program does not control the use of this technology by third parties or the resulting information, and is not responsible for any actions or policies of such third parties.

You should also be aware that if you voluntarily disclose Personally Identifiable Information on message boards or in chat areas, that information can be viewed publicly and can be collected and used by third parties without our knowledge and may result in unsolicited messages from other individuals or third parties. Such activities are beyond the control of Authentic Man Program and this policy.


Authentic Man Program does not knowingly collect or solicit Personally Identifiable Information from or about children under 13 except as permitted by law. If we discover we have received any information from a child under 13 in violation of this policy, we will delete that information immediately. If you believe Authentic Man Program has any information from or about anyone under 13, please contact us at the address listed below.

Changes to this Policy

Authentic Man Program reserves the right to change this policy at any time. Please check this page periodically for changes. Your continued use of our site following the posting of changes to these terms will mean you accept those changes. Information collected prior to the time any change is posted will be used according to the rules and laws that applied at the time the information was collected.

Governing law

This policy and the use of this Site are governed by California law. If a dispute arises under this Policy we agree to first try to resolve it with the help of a mutually agreed-upon mediator in the following location: San Mateo County. Any costs and fees other than attorney fees associated with the mediation will be shared equally by each of us.

If it proves impossible to arrive at a mutually satisfactory solution through mediation, we agree to submit the dispute to binding arbitration at the following location: San Mateo County, under the rules of the American Arbitration Association. Judgment upon the award rendered by the arbitration may be entered in any court with jurisdiction to do so.

Authentic Man Program is controlled, operated and administered entirely within California. This statement and the policies outlined herein are not intended to and do not create any contractual or other legal rights in or on behalf of any party.